NEW YORK – The Skilled Fighters League (PFL), the quickest rising and most revolutionary sports activities league, as we speak introduced that established sports activities business government Bryan Calka will be a part of the corporate’s management staff as Chief Industrial Officer. On this function, he’ll spearhead the expansion of PFL’s quickly increasing international sponsorship portfolio, media gross sales and licensing enterprise.
Calka brings greater than 20 years of expertise within the sports activities business, most just lately serving as Senior Vice President of World Partnerships for the New York Islanders because the NHL membership moved into UBS Area at Belmont Park. He’s additionally held government management positions with BSE World, the place he oversaw the technique growth and execution of sponsorship advertising and marketing for the Brooklyn Nets, in addition to the New York Yankees, the place he managed the partnership gross sales and activation groups.
“I’m thrilled to be becoming a member of the Skilled Fighters League at such a pivotal second within the historical past of the corporate,” mentioned Calka. “This can be a once-in-a-lifetime alternative to hitch the quickest rising league on this planet who’s positioned to proceed to redefine how followers devour sport. MMA is mainstream and really international with over 630 million younger and various followers and I’m wanting ahead to leveraging the momentum that ESPN and the PFL have created to construct significant and revolutionary model partnerships.”
“I’m excited to welcome Bryan Calka to the Skilled Fighters League as Chief Industrial Officer,” mentioned PFL CEO Peter Murray. “As a senior government with the New York Islanders, BSE World and the New York Yankees, Bryan has led sponsorship gross sales and advertising and marketing efforts for a number of the world’s premier sports activities organizations and his expertise mixed with ardour to create built-in partnerships with management manufacturers will bolster PFL’s international enterprise.”
Roberto Villa is the CEO, Founder, Govt Author, Senior Editor of FightBook MMA. Has a ardour for Fight Sports activities and in addition a podcast host for Sitting Ringside. He’s additionally a former MMA fighter and Kickboxer.
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